"what's in it for me?" - the first question of the future sponsor





If you don't have a plan prepared when this question comes up, you will not be successful.
It's not easy to gain a financially strong sponsor for one's purposes.
Every sportsman or athlete tries to minimize the costs - but which athlete has a 30sqm advertising space?
We have been asked over and over for knowledge and documents for a successful sponsor recruiting. we don't have a general formula, just a few points to consider.
Which paraglider is preferred:
Single seat:
- good and dynamic advertising photos possible
- aerobatic flights and precision landings
during events
- presence in publications after
successful competitions
- an old canopy can be demounted and still be used
as a banner for advertising.
Double seat:
- a rather large advertising space without official
approval required
- double seat vouchers for the sponsors
(to take care of their business partners)
- presence in publications after successful
competitions
- an old canopy can be demounted and still be
used as a banner for advertising
Paramotor:
- can fly in areas without mountains or winches
- attracts attention by it's engine noise
- is able to circle overhead of events for
a prolonged time
- presence in publications after
successful competitions
- an old canopy can be demounted and still be
used as a banner for advertising.
Define your target group:
- do I always fly in the same area: local cafes, restaurants, hotels, bars, guest houses
- do I frequently change my flying areas: breweries, outdoor outfitters, fast food chains
How to take care of the sponsors:
Do not neglect your sponsor after the deal is done, you will get a new paraglider for sure.
- taking pictures for the sponsor (and the imprinting company)
- do some public relations work (short articles are easy to do and pay off)
- have information material ready to distribute
- set a link on your website.